The questions people ask before they enrol, and the ones they don't

The level question is the one that stalls everything

"Which class am I right for" is the question people cannot answer about themselves, and it blocks every other decision until somebody resolves it. Providers usually resolve it with a conversation or a test, both of which take days to arrange, and the enquiry sits still in the meantime. Publishing a plain description of what a learner at each level can actually do - not a framework code, a description - lets most people place themselves approximately and turns a blocking question into a confirming one.

Publish the thing people are embarrassed to ask about

Two questions reliably go unasked and reliably decide the outcome: what happens if I fall behind or miss sessions, and whether this will suit someone who has tried before and stopped. Both are about fear of wasting money on a repeat of a previous failure. Neither is usually answered anywhere on a provider's website, and both are asked readily of a chat window at an hour when nobody is watching.

Timing is an answer, not a detail

A prospective student who finds the course and not the start date has found nothing they can act on. Course dates, enrolment deadlines, what happens if you join two weeks late and whether a cohort is already full are the facts that convert interest into a decision - and they are the facts most likely to be out of date on the website, because keeping them current is nobody's named job. Assign it to someone before automating anything that reads them.

What the unanswered log tells you to write next

Keep the list of questions your own enquiries contained that your website could not answer. After a month it is an ordered writing brief, ranked by how often the question cost you an enquiry. Providers consistently find the top item is not about the curriculum at all - it is about money, scheduling, or what happens when life interferes.