When the employer pays, there are three parties and one conversation

The payer asks a different set of questions

Not what will I learn, but: can you run it on our site, can you move the dates, what happens if someone leaves mid-course, will you invoice the company rather than eleven individuals, can we add a twelfth person in week two, and what do we get at the end that proves it happened. None of that appears on a course page written for a student, and all of it is answerable without anyone from sales.

Who may see the learner's results is a real question, not a formality

The employer paid and often assumes it is entitled to attendance and grades. The learner may assume otherwise. This has to be decided and stated before the first cohort rather than argued about after one person fails, and the position should be published where both parties can read it: what the employer receives automatically, what requires the learner's consent, and what is never shared.

Invoicing is where corporate enrolments actually die

A purchase order number, a company registration, a specific payment term, an invoice addressed a particular way - get one wrong and the booking sits unpaid while a term starts. Publishing exactly what the institution needs from a company, and collecting it at enquiry rather than at invoice, turns a two-week delay into a form field. It is unglamorous and it moves more revenue than the prospectus.

One enquiry, several decision-makers, months apart

The person who first asks is rarely the one who signs, and the gap between them can be a quarter. That makes the record of what was asked more valuable than usual: what sizes were discussed, what dates were floated, what was quoted and on what assumptions. An assistant that captures the enquiry properly is writing the brief for a conversation that happens in eleven weeks.